Sponsored by Drexel University Center for Graduate Studies

Identifying Markets for Explosive and Predictable Sales

Date: 
May 18, 2011

Time:
8:30 a.m. to 9:00 a.m. Registration and Networking
9:00 a.m. to 11:30 a.m. Seminar

Course Description: 

Selling has been around since the Neanderthal started trading mammoth slabs with nearby cave dwellers. Formalized marketing came into the fore in the 1960’s, though successful businesses had been practicing the principles intuitively prior. Marketing drives sales. Business graveyards are filled with companies who failed to exercise this principle.

This seminar will focus on applying marketing principles to any business in any market. We will use examples from participants or from existing products to demonstrate the fundamentals. We’ll include ways to find the answers to the marketing questions raised.

Points to be covered:

Defining customer segments: their needs and demands, their options for need fulfillment, and their decision making

Positioning the offer: outlining the attributes that provide a competitive advantage

Pricing principles: avoiding leaving money on the table or driving down demand

Reaching customers: identifying the best channels of sales and distribution

Promoting the offer: approaches to communicating a message to your target market

Presenter:

John Walter, Chief Operating Officer, Octus Energy

Presenter Bio:

John Walter, Chief Operating Officer, Octus Energy
Mr. Walter has more than 25 years experience creating and leading high technology initiatives. Germain to this presentation, Mr. Walter was Managing Partner with The MarketTech Group, where he led high-level market research engagements for international medical device clients. His prior experience includes work with Lawrence Livermore National Laboratory and Chevron. Mr. Walter earned BS, MS and Degree of Engineer degrees from Stanford University, and an MBA from the University of California, Davis. He has been a board member at the Sacramento Entrepreneurship Academy for 15 years and will serve as President starting in 2011.

Cost: General $40, SARTA Members: $25

For member discount code, please email members@sarta.org and place Leadership Series Member Registration in the subject field.

SARTA is committed to engaging members and the regional tech community in quality educational programming. This series of seminars is designed to provide local technology, non technology companies and emerging entrepreneurs with strategic workforce development training. Each session is approximately 3 hours in length and is held at our partner locations across the region. SARTA recruits speakers and panelists from the private sector who have many years of expertise in subject of each seminar.

Drexel University sponsors the Leadership Series because the eleven doctoral and master’s programs it offers at its new Center for Graduate Studies in Sacramento are designed to advance the development of the region’s next generation of leaders, and for the working professional who sees the coming opportunities to step up in their careers.